Perfume Advertising

The product category of perfume has a unique set of challenges for brands. For someone unfamiliar with your perfume brand, it is impossible to transmit your scents through a screen — but you can convey your brand through the screen. We help perfume brands focus on increasing brand awareness and developing the brand’s owned-media channels. Our goal is to drive measurable brand awareness and leverage that awareness into sales through comprehensive lead collection, email marketing, and laser-focused retargeting campaigns.

The first step in growing your brand’s stockist is by generating huge amounts of brand awareness through brand marketing, influencer marketing, and search engine optimization. Specifically for the perfume category, paid advertising is not the most cost-effective means of driving brand awareness and is better suited for targeting people who are already aware of your brand and have shown buying intent.

The services that we offer for perfume advertising are all designed to increase your brands Direct-To-Consumer (DTC) revenue so that your brand can profitably grow without being overly reliant on retail distribution. The only way a perfume brand can sustainably grow is by having a strong brand with unique perfumes. The strong brand identity is crucial in a world where more products are being purchased online. A brand that is able to connect with its customers through refined messaging, imagery, and aesthetics will be much better positioned to capture market share online.

By aligning your marketing with consumer trends and aligning your product offerings with how people buy perfumes, your brand will face fewer headwinds in new customer acquisition.

The fragrance industry is filled with brands running similar brand marketing campaigns that are plagued by:

• Redundant imagery

• Lacking customer avatars

• Branding that is detached from an emotion

A lot of brands seem rudderless and drifting aimlessly. Some brands can execute well, but the content they create isn’t differentiated — its copy and paste branding. Many perfume brands are able to grow based on excellent juice. Some brands heavily rely on a unique brand identity to grow their distribution. Regardless of how the perfume brand is initially able to carve out market share, eventually, the brand will need both a strong brand and great scents in order to really penetrate retail and DTC.

At Parfum Digital, we are more than an agency, we are your creative strategist. We will do everything that we can to help you refine your brand marketing and grow your direct-to-consumer revenue.