We explore the world of perfume branding and perfume advertising through the lens of brands and consumers with in-depth analysis and detailed breakdowns of the fragrance industry. Our insights have been gleaned through testing, analyzing, researching, and observing the fragrance market. Learn the best ways to allocate marketing budgets and how to leverage your owned-media to make your perfume brand economically sustainable. Unique products require unique branding — and we are here to help.
Branded vs Non-Branded Search Volume on Google in the Perfume Industry
Explore the specific queries that perfume buyers are using to find perfumes and how this can guide your perfume advertising strategy.
6 Fragrance Buying Trends to Guide Perfume Advertising and Budget Allocation
We uncover consumer behavior for buying perfume and how this knowledge can help guide your marketing efforts.
