Perfume Branding - 5 Examples of Location Branding
Location branding or place branding, refers to using imagery, color palettes, and messaging that is common of a location as a core part of a brand’s identity. Fragrance brands looking to create a distinct brand identity can attach their brand to a location that already has a strong identity and connection to people. By using a location — such as a city — as a part of a brand’s identity, the brand can better connect to people who have an affinity for the city. Location branding opens up so many opportunities for perfume branding campaigns to intertwine their identity with a place in order to foster a unique aesthetic that innately has meaning based on people’s previous experiences and perceptions of the location.
Fragrance brands have so many different ways to incorporate location branding. This can include:
The location of ingredients sourced to make the perfume
The city or country where the brand originated
The flagship retail store of the fragrance brand
The hometown of the master perfumer of the brand
Wildcoast Perfumes
This perfume brand originates from Vancouver, Canada and uses imagery from this region of the world to capture people’s attention with natural landscape imagery and using natural lighting in their photos. The brand emphasizes a connection to nature with a commitment to not using synthetics, petrochemicals, artificial fragrance oils, dyes, parabens, or phthalates in their perfumes. Their activism in nature preservation and donating a portion of profit to environmental conservation groups is a great way to reaffirm their brand identity while also deepening the connection that other nature-loving people have to Wildcoast Perfumes.
Hima Jomo
This brand pays homage to the Himalayas Mountains with an scents derived from ingredients only found in this region of the world. Hima Jomo pays tribute to the dialogue between modernity and the rugged wilderness. The imagery of this brand is meant to show people the tranquility embraced by the Himalayan nomads, who find happiness amidst their detachment from the bustling outside world.
Venezia 1920
This brand originates from Venice, Italy and heavily leans on imagery of this picturesque city to encapsulate a feeling of adventure, luxury, and beauty that is inaccessible to those who are distracted. The brand is able to take people on a journey with a beautiful array of pictures. Every picture tells a story that words alone cannot. If you love the charm of Venice, it would be nigh impossible to not seek out a fragrance from Venezia 1920.
Ayond
The founders of this brand take inspiration from the desert and landscape surrounding Santa Fe, New Mexico. The ingredients they use and the testing of their skincare products mirror their belief that health and beauty products can be effective and designed beautifully without compromising the earth.
Gravel
This brand was founded in New York City and pays homage to this metropolis with imagery that is buzzing with energy. The vibrancy of New York is captured in pictures and transmitted to their fragrances. The aesthetic of New York City adds an element of movement and importance that is hard to encapsulate any other way.
