Perfume Packaging - 5 Examples of Asymmetric Bottle Design

There are many fragrance brands that have proven that they don’t need bright colors and expensive perfume caps to stand out. Asymmetric design features can be incorporated subtly into perfume packaging to provide a distinctive appearance that differentiates the bottle from other perfumes on retail shelves and online collection pages. But visually standing out is not enough. Fragrance brands with a strong creative direction can intertwine their perfume packaging into their brand marketing in a way that strengthens their brand identity.

Al Haramain

This perfume brand features several bottles that have asymmetric designs. Haramain L'Aventure Gold and Haramain Dehnal Oudh Seufi stand out with bold designs that maintain a polished look. The overall design of Haramain L'Aventure Gold manages to feel balanced despite the asymmetric design.

Talismania Collection by Lubin

This collection of perfumes features a unique cap that sits on top of a sleek bottle that is slanted in a concave design. This custom bottle design is beautifully executed with an air of elegance while remaining subtle. As much of a piece of art as a utilitarian perfume bottle.

Andrea Maack

The perfume branding of the Andrea Maack niche fragrance house is unified in its distinguishable asymmetric bottle design. This fragrance house leans into its Icelandic roots with a black and white (volcanic rock and snow) brand identity to mirror the rugged Icelandic landscape.

L’Orchestre Parfum

This perfume brand blends music theory with fragrance to fully immerse shoppers in their brand identity. The packaging is all stock, however, the label is applied over a corner of the bottle to give the bottle a unique look. They then use expert art direction and product photography to bring life to the perfume bottle. A skilled creative director can always do more with less, and L’Orchestre Parfum is a shining example of this

L'Ambre des Merveilles Eau de parfum by Hermes

The excellent perfume packaging and perfume branding that we have come to expect from Hermes is here again. The asymmetric design of this bottle, paired with the speckled glass with gradient coloring makes this perfume bottle hard to miss. The custom packaging reinforces the feeling of the uniqueness of the scent composition within.